Exhibition Success
By Sandra Desouza
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Working in the exhibition and event industry, can be a very rewarding career. It is certainly a demanding job role that requires adequate planning, organising and attention to detail. Highs and lows are all part of the exhibition journey and dealing with the unexpected curve ball has become standard practice.
There is a lot to be said for the sense of achievement and satisfaction you experience, as months of planning unfold and all your hard work falls into place, and the success and benefits of your efforts become your exhibition high.
In logistics, we focus on three main areas, the build-up, duration and break-down of an exhibition. Most of our workload is completed in the early event stages, setting shipping deadlines, conducting site surveys, obtaining competitive rates, preparing and providing our clients with UK and international shipping instructions ahead of the event so they too can plan accordingly.
Operations are coordinated in line with, transportation and shipping schedules, exhibition move in and out schedules, shipping event deadlines and our clients on-site handling and delivery requirements.
Planning and management become an integral part of the whole process and every exhibition requires detailed project management to ensure lifting equipment, resources, labour and support are all in place for each stage.
Jim Huggins, Managing Director of Premier Showfreight Limited, has worked in the exhibition industry for almost 30 years’ and, with his vast experience advises “Make sure you devote enough time to plan and prepare well in advance of each event. Create an “exhibition checklist” for pre-show, at show and post show. It will prove invaluable”.
Here at Premier we, pride ourselves on learning from every exhibition that we coordinate, constantly striving to build on our past success. Let us work closely with you on your next exhibition. We will do what we do best, to ensure that you can focus on what you do best; together achieving exhibition success.
